Blog to mobile gathers pace
Syndicating your content to mobile phones is becoming an essential part of social networking, with RSS feeds leading the pack as the simple option. Journal headings and the post synopsis is used to...
View ArticleOnline retailer defies the UK slump
Everyone who has lived through recessionary times knows that the resulting changes in buyer behaviour present opportunities. One such success story seems to be Asos, which is growing sales in one of...
View ArticleTurning web design on its head
As we've often said, if the first thing a web designer offers you is a creative treatment then you have a problem. In a crowded market (and none are more crowded than the internet) it's essential to...
View ArticleTapping into celebrity social networks
When the famous British comedian Stephen Fry was trapping in a lift (elevator) during a power outage, it didn't stop him connecting to his fans via Twitter. The famous and wannabe famous are finding...
View ArticleWomen's online magazine traffic grows almost 50%
The demise of the glossy magazine may be matched with reciprocal growth in their online equivalents.Web publishers see a burgeoning opportunity in womens' content - DMNewsWomen's sites were one of the...
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Economic misery presents new opportunities
Times were good. For many 'it was the best of times' with no qualifier. Opportunities were low-hanging fruit. Consumer behaviour had gotten predictable. Many businesses had no need for marketing. They...
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Opportunity knocks as the world order is rattled
Richard Branson sees a once-in-a-century opportunity to challenge seemingly invincible companies and brands.Don't be gloomy; the time is just right to be like me - Times OnlineFortunes are made out of...
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Social networks more popular than email
Now visited by over two-thirds of the global online population, 'Member Communities,' which includes both social networks and blogs, has become the fourth most popular online category – ahead of...
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Kick ass websites and why they often 'backfire'
How do you budget for your website? "Get a few quotes" is the normal response. That, surprisingly, is probably the worst thing you can do. There's a cookie cutter process (we'll call it CCP) that...
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Mobile internet: is your Pulse racing?
With smartphone uptake growing at the pace of Greek debt, here is the astounding news. For many people, smartphones are taking over as their preferred way to access the web. Some 87% of smartphone...
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How many clicks does it take to convert a business lead?
What are the differences between selling to consumers and businesses? Back in my 'old' days of database marketing we knew the differences only too well. B2C is about a brand's relationship with a...
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Do your sales leads die of neglect?
Depending upon whose research you favour, 80% to 90% of buyers (B2B) begin the purchasing process by searching the internet. It's this initial research that either yields a short list of prospective...
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How many visitors slip through the net?
Ever phoned in response to a press ad only to find that the person answering knew nothing about it? Yes, me too.Unfortunately, it's the same on the Internet. We click on an adword for a very specific...
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Web sites in the nude. We recommend it.
Often people come to us with a folder of designs and content. They've been to a graphic designer and they have a 'design'. As we've often said, if the first thing a web designer offers you is a...
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Kick ass websites and why they often 'backfire'
How do you budget for your website? "Get a few quotes" is the normal response. That, surprisingly, is probably the worst thing you can do. There's a cookie cutter process (we'll call it CCP) that...
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The "cell mostly" generation
I'd say that I'm one of these people. Those whose preference it is to access the internet via mobile phone. Many 'cell mostly' people lack a land line. Many more don't have a high-speed home broadband...
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